Caprice Promotional and Clothing is a proud member of APPA (Australasian Promotional Product Association)
Why APPA?
Caprice Promotional and Clothing is a proud member of APPA (Australasian Promotional Product Association)
Why work with an APPA Member ?
APPA is the professional trade association specifically for the promotional products and promotional marketing industry. APPA began in 1986.
APPA members are the top promotional product companies in the region.
APPA provides members with ongoing education, pricing advantages on the supply of products, dispute resolution, tradeshow access showcasing the latest innovations, ethical and professional standards and a flow of information from our international counterparts.
To be a member Caprice needed to reach the benchmark of excellence set by APPA.
Over 90% of complaints APPA receives come from consumers who used a non-member ! Why risk it ?
Interesting APPA Facts
Recall – 76.1% of APPA respondents could recall the advertisers name on a product they have received in the past 12 months.
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% could recall the name of a single advertiser.
Reach – 71% of business travelers surveyed at an international airport received a promotional product in the last 12 months.
Of this group 33.7% had the item on them. 56% kept it for more than a year. 76.4% said they kept it because it was useful.
Interesting Industry stats
In hard economic times Promotional Products have provided affordable, accountable, measurable advertising. Now more than ever, companies need to reward and build brand loyalty.
It is important to continue to acknowledge and thank clients, employees and suppliers.
Marketers spend more than $1.34 billion dollars (AUS) and $121 million (NZ) a year on promotional products for one reason, they work.
- 52% say their impression of a company is more positive after receiving a promotional product.
- 76% recall the name advertised on the product.
- 55% keep the item for more than one year.
- Nearly 50% of recipients use them daily.
- 52% of people do business with a company after receiving a promotional product
- Spend less, achieve more and remind people about the benefit of doing business with you.
Promotional Products in the Home:
- 91% of people have at least one promotional product in their kitchens
- 81% of people have 2 or more promotional products in their kitchens
- The kitchen is the most common place people use and keep their promotional products.
(People spend on average 3-5 hours a day in their kitchens)
Promotional Products in the Office:
- 74% of people have at least one promotional product in their offices
- 59% of people have 2 or more in their offices
- In the work place, more than 50% of people hold onto their promotional product from 1 to more than 4 years
Reach & Recall:
- 71% of business travellers surveyed reported receiving a promotional product in a 12 month period
- 33.7% of this group had the item on their person
- 56% of people kept their promotional product for more than one year
- 76.4% said they kept their promotional product because it was useful
- 76.1% of the respondents could recall the advertisers name on the product
How effective are Promotional Products in staff retention, motivation and brand interest?
- 75% of Human Resource mangers surveyed are using promotional products in recognition programs
- 72% of marketing and HR managers say that promotional products are very effective in motivation and retention of staff
- 100% of advertisers said that adding a promotional product returned a favourable response to their campaign
- 69% of advertisers said promotional products increased brand interest and 84% said it created more favourable impressions of the brand itself